GBM makes it easy for consumers to start messaging conversations from entry points that are natively embedded in their phone, allows them to take the conversation on the go, and respond on their own time.The above statistics represent a tremendous opportunity for brands to offer a messaging experience to consumers on their mobile phone. consumers who use navigation apps are using Google Maps (source: Statista)

Over 92% of online searches happen on Google (source: Statcounter).Over 70% of world phones and tablets are run on the Android operating system (source: Statcounter).Consumers can use GBM to inquire about in-store stock, schedule appointments, make reservations, and receive excellent customer service. Additionally, both iOS and Android users can initiate conversations via location search in the Google Maps application. Google Business Messaging allows brands to leverage Google’s dominant 92% market share for online searches and empowers consumers to seamlessly initiate a conversation via a rich, secure messaging experience on a platform native to Android users.

Google messaging web